Toyota Motor Corp. is introducing a high-performance series consisting of souped-up staples as it accelerates efforts to jazz up its image.
The “GR” series made its debut in Japan with seven variants including the Prius plug-in hybrid and Vitz subcompact at an event in Tokyo on Tuesday. Toyota will expand the lineup later this year and plans to increase the number of countries where the vehicles are offered.
President Akio Toyoda has been working to reinvigorate the Toyota and Lexus brands after lamenting that consumers perceived the cars to be well-made but boring to drive. The initiatives have gathered pace with the debut of the LC500 coupe from the luxury arm last year and a complete redesign of the Camry, America’s best-selling car, which Toyoda labeled “sexy” at its unveiling in January.
At the Tokyo Motor Show next month, Asia’s biggest automaker is tipped to show a concept for an all-new Supra, its halo sports car that ended production in 2002.
Toyota established GAZOO Racing -- for which the GR series is named -- as an in-house company in April to oversee sports car planning, design and production. The unit has its own budget and team of designers and engineers.
The rumored Toyota sports car range has become a reality at home in Japan, and will gradually be rolled out across overseas markets as well, but so far fans are heartbroken because the Supra wasn’t there as well.
The Japanese automaker is introducing a new “GR” series at home in Japan with a three-tier roster for the performance models in the range – topped by the “GRMN” models, and joined by the mid-level GR and entry-level “GR Sport.” And even owners of standard models are able to join the party – because the maker is also premiering “GR Parts”, components readily available to tune their cars. At least the GR series is comprehensive – you start at the very bottom with the Vitz GRMN, which is the local version of the European Yaris GRMN, go through even the Prius hybrid and reach as far as the Harrier SUV or Noah MPV.
Naturally the best fit for the GR derivation is the 86 coupe, which is treated to new aero components, Sachs shock absorbers, a Torsen limited-slip differential, and larger brake calipers. The interior is adorned with Recaro seats and a smaller steering wheel. Our favorite is the Vitz GRMN, packing the supercharged 1.8-liter gasoline engine good for 209 horsepower (156 kilowatts) and 184 pound-feet (250 Newton-meters). The special treatment includes BBS forged aluminum wheels, an LSD, and a slightly more aggressive body kit, along with sporty seats and the smaller steering wheel. The GR series first arrives in Japan, with a gradual rollout in other regions – along with new “GR Garage” shops acting as regional bases for Toyota Gazoo Racing.
Planlos1988 hat geschrieben:Hübsch ise ja schon, man erkennt grade an der front den supra auf jedenfall heraus auch wenn die seitenscheiben optik auch stark an nen GTR erinnert meiner meinung nach aber naja scheint wohl bei den japan sportis grad modern zu sein hätt für mein geschmack dort aber auch etwas runder sein können
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